Liverpool has completed its most lucrative shirt sponsorship agreement by signing a four-year deal with Standard Chartered Bank.
The jersey sponsorship, which will start in July 2010, was announced early Monday. Financial details weren't disclosed, but it is believed to be worth 80 million pounds ($134 million).
Liverpool has been sponsored by Danish beer brand Carlsberg since 1991.
"It is a real sign of the progress we have made at Liverpool that we have been able to secure the largest ever commercial deal in our history,'' Liverpool managing director Christian Purslow said.
Standard Chartered Bank had been trying to sponsor Liverpool's Premier League rival Manchester United before the Premier League champions completed a deal in June with Aon Corp.